 Shooting know-how
This includes much more than point and shoot. The technical foundation for all image making is light and lighting. Plan to learn to use “existing” light … the natural light around you and “available” light … the lighting instruments you bring to use in the studio and on location.
Beyond lighting and related technology like exposure, is growing art director-like know-how at composition and designing the scene. This vast arena includes composing the scene within the camera and expands to include a long list of scene elements such as selecting the model, props, effects lighting, etc.
Digital Illustration know-how
Everyone knows that Photoshop is the favorite digital tool for digital image making. How many, however, know that a digital illustration of combined art and camera images starts with a plan. This plan may include a sketch, low resolution layout or on screen search of image components.
The next step is to advance Photoshop know-how into compositing incredible, digital illustrations. These are illustrations that may use advanced applications of masking and layering and, or color correction, filtering and exposure layering.
Business and operations know-how
Professional image making is about creating more opportunity for more, higher end projects. This is why today’s professional photographer will want to know about time management, creating and maintaining a self promotional website, hiring staff, studio operations and the list goes on. |
OPTIONS FOR REAL WORLD GROWTH IN PROFESSIONAL PHOTOGRAPHY
You already know the answer. If you’re good, you will be rewarded? This, then begs the question, What does being a “good” photographer mean? How much can I make? When will I start to make it? What do I have to know? Here are the answers in a nutshell.
If you build on the three master skills sets listed above, you should be ready to chart a growth plan. There are no guarantees, but today’s digital tools allow the professional photographer to offer expanded services. Expanded services equal expanded income opportunities. These may include:
Commercial product, fashion and illustration photography.
Portrait photography for personal, corporate and editorial applications.
Creating digital illustrations for advertising and editorial use.
Package and point of purchase design photography.
Freelance location editorial photography.
Website development imaging services for editorial and spot graphics.
Event photography.
Illustration services for compositing art and camera images.
Website development support for audio/video applications
Remember... the solution to multiple income streams is having multiple, but related skill sets in digital image making. The Digital Photography program at the School is unique in that it offers the the 3 essential skillsets for today’s professional photographer.
< PREVIOUS
MAKE APPLICATION > |
